Sanford, NC 27332
Rear of the Store View
Today a new grocery store opened in Sanford, North Carolina called Lidl. It's a discount grocery chain that started in Germany in 1972 and over the years has grown across Europe becoming one of the most successful chains. This year they entered the US market hoping to be as successful. They have more than just groceries as shown on the last photo above. They offer an always changing assortment of home decor, kitchen gadgets and appliances, clothing, toys, tools, gardening supplies and more. The store looked really busy when I arrived, but I didn't have any trouble finding a parking space. It seemed that people were shopping quickly and there was a quick turn over. The store is open from 8 am to 9 pm daily.
When you enter the store there's a small flower section. On the right is the bakery and on the left is the produce department. As you walk toward the rear of the store there are more refrigerated items on the wall on the right. Cheeses, deli meats, yogurt etc. On the rear wall is ice cream and milk. On the left front wall are paper products, in the center wine and in the rear a freezer case with pizza, TV dinners, etc. In the rear center area are the "surprise" items which feature clothing, toys, etc. These items change weekly. Some of these items are featured in their weekly flyer. I wasn't able to find everything that was in the flyer. Either they hadn't put them out or they sold out by the time I arrived at 11:30 am.
The employees not in uniforms who were probably from corporate I found very unfriendly and pushy. They were all coming and going from a door near the bakery and were very pushy and impatient with customers that were trying to get baked goods that happened to be in their way. The only friendly employees I came across were the receptionist at the door and the cashier. There were no employees offering assistance to customers in the store. The registers are really close together with just enough space to get the cart through. Check out was really slow and the bagger needs some more training. I had to rearrange my groceries when I got to the car so that they wouldn't be damaged on the way home.
Stay tuned for my Lidl haul post showing what I purchased and a review of the products. My first impression is that I may return for their speciality items and baked goods maybe once a month or less. It's not a store I would shop at weekly. It kind of gives me the impression of a less fancy and less friendly Trader Joes. Their competition is apparently Aldi. That's a store I won't shop at, I'm very unimpressed by that one. Went once, saw nothing I wanted and walked out. So Lidl is definitely an upgrade from Aldi. Have you been to an Lidl yet or planning to?
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Have a PEACEful Day!