Beekman 1802 Sold Their Company for $92 Million

Beekman 1802, a cosmetics company, has been purchased by three companies for $92 million. Eurazeo is investing $62 million to acquire a majority stake in the company, alongside co-investors Cohesive Capital Partners and the Cherng Family Trust for $30 million. According to the release, the investment will expand the Beekman 1802 brand internationally.

Since the Beekman Boys aren't announcing that they sold their company, I am getting the word out. Silence speaks volumes. Why would they want to hide this information you ask? One reason is that they told their loyal customers aka "neighbors" that they would not sell. Back when they were asking their "neighbors" if they should choose Ulta or Sephora to carry their line many customers had concerns that their next step would be selling Beekman 1802. Consumers are tired of being loyal customers to a brand only to have them sell it and watch the cosmetics change negatively and have to find another brand they can trust. The Beekman Boys told us not to worry and that they weren't going to sell, that they just wanted more "neighbors" to spread kindness. After they chose Ulta, they asked their customers to go to their local Ulta and give a gift to employees and give a testimonial to promote their products. Many of their loyal customers did just that. That is how loyal their customers are. Imagine how they feel now. The Beekman Boys have built a relationship with their customers and push "kindness". But is it kind not to announce such a big change to their "neighbors"? Why keep it a secret if it's not bad news. Eventually, they will find out anyway. They promote clean and cruelty-free, but selling to a Chinese investor means it will most likely not be cruelty-free and not free of chemicals. 

First I asked for a comment on their Facebook page about selling their company. Then I asked about animal cruelty due to selling to a Chinese company, saying previously that they wouldn't sell, and quality issues when companies sell. These are their responses:

A skincare line is a business, it does not spread kindness. Keeping your business alive after you are dead only spreads wealth and hopefully not cancer-causing chemicals and animal cruelty. People spread kindness. 

Sure there are things you can't say, I already know that, but not announcing it is silence. Deny all you want, but it is fact. Sadly, I did not receive a thank you for supporting their brand. 

You can judge for yourself, but I for one will not be purchasing their products anymore. In the last couple of years, I have purchased only their products and promoted them. I have heard many times from previous owners of cosmetics companies that claimed their products wouldn't change only to watch them change overnight. The reality is if they don't have a majority share of the company they have no say. Their words and promises are meaningless to me, actions tell no lies. 

So if you have any small chemical-free, cruelty-free brands that you could recommend, please comment below. I know many of us "neighbors" are already searching for a new brand and need some suggestions.

Have a PEACEful Day!

#rewardedbyHSN